Case study: D2C footwear

A next-gen footwear company with a mission to revolutionise foot health for Indian feet with a focus on anatomical nuances and longevity of comfort across everyday Indian activities and surfaces.

The challenges.

Inability to scale

Lack of e-commerce infrastructure

How we did it.

Market Expansion

We identified a major opportunity for Plaeto - catering to adults. Initially focused only on kids’ footwear, the brand was limited to less than 5% of the addressable market. Launching adults’ footwear opened up 95% of the market.

Revamped Communication Strategy

A tactical approach to advertising creatives focusing on features, benefits, engineering, foot health and more, across both video and static formats led to immediate product adoption.

Market Place Launch & Process setting

Facilitated the launch of Plaeto on multiple marketplaces, while setting up processes and frameworks for the team to effectively manage listings, growth and operations.

Improved Ads Management

Delivered a jump in ROAS of 400% while scaling revenue by implementing better ad account structures, improved ad creatives and efficient spend allocation.