Case study: D2C premium skincare

Beauty that goes beyond the conventional with an array of first-to-market plant-based actives from around the world that deliver extraordinary transformations. They aim to bring purpose to luxury beauty by meticulously crafting formulations that simplify regimens while maximising results.

How we did it.

Comprehensive GTM Strategy

A well-crafted, product-wise launch strategy was developed to boost adoption and drive conversions right from launch, minimising the dependence on a large brand campaign or an expensive influencer campaign.

Compelling Product Narratives

A compelling narrative was crafted for each product, so that it would resonate with the target consumer and stand out in a crowded market.

Pricing Strategy Across Portfolio

We undertook an extensive pricing exercise to ensure competitive pricing while maintaining healthy margins and the luxury positioning of the brand.

High-Quality Media Assets

Complete suite of creative and content assets spanning website, product listing creatives, ads (video, static), Amazon A+, and more.

We successfully engineered 6 bestsellers within 4 months of launch.

Services Provided

  • Product positioning
  • GTM strategy & launch
  • D2C growth (website)
  • Marketplace growth (Amazon)
  • Paid advertising
  • CRO
  • End-to-end creative
  • Web development services
  • Brand awareness